Corporate Principles & Mission


With a healthy environment and dedicated work, we always try to make the impossible as possible to protect our corporate identity the kind of company we are now and the one we wish to be in future. Central to that identity is a commitment to create ways to help &satisfy customers thrive in the changing world.

Our business practices adhere to the strictest ethical standards. we are constantly looking for new ways to do business, we choose the products and services we offer for the benefits they can provide to our customers. Though our customers are our prime focus, we value our employees as our greatest asset. We ensure, through careful training and nurturing, that their lives are enriched as we are sure that this will be passed on to our customers as high quality service. Our corporate values are expressed in our motto:


A corporate identity based on our strong value system enables us to consolidate our position of market leadership in supply chain management and strengthen our relationship with our customers.

To do this we must live our brand values:

  • Trust : we do what we say
  • Dedication: we work round the clock to assist our customers on time
  • Teamwork : we work as a team to clear the things
  • Delivery: we pursue integrity and delivery of projects on time and within budget.
  • We provide the highest level of professional conduct, service, Quality, and credibility with timely,cost-effective solutions that enhance our Customer’s business objectives by increasing efficiency,Marketability, productivity and portability.

Our mission at Al-Yousifi, we improve the quality of life of our customers, by providing them with a vast range of excellent yet affordable consumer and commercial products and services.